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Mandy Cole

Posts by Mandy Cole

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Measuring What Matters: CRM Dashboards that Accelerate Sales

By | on 28, Jul 2020 |   Go-To-Market Playbook Articles

One of the most important aspects of sales management is measuring performance, and using your CRM dashboards is a great way to do this. However, all dashboards are not created equal.

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How to Improve Revenue in the Current Environment (hint: it’s not more pipeline)

By | on 20, May 2020 |   Go-To-Market Playbook Articles

Now that we are two months in, we looked at a few dozen companies with minimal impact to their revenue (consistent revenue) and a few dozen with more pronounced impact (underperforming revenue) to und[...]

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The 3 Step Playbook to Hiring Your First Sales Leader

By | on 21, Apr 2020 |   Go-To-Market Playbook Leadership/Management eBooks Articles

Hiring the first sales leader is a make-or-break decision for a startup and the founding team. Get the hire right and you will likely accelerate your revenue growth for the next few years.  Get it wro[...]

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