"When to scale?" and "How fast?"
These two questions are mission critical for startup organizations. Yet, as entrepreneurs, we lack a rigorous approach to answering them.
The Science of Scaling eBook provides a scientific, data-driven approach to uncovering answers to these critical questions. After peering inside the go-to-market machinery of hundreds of startups over the last three years, Stage 2 Capital Managing Partner Mark Roberge found the following five issues as the most common diagnoses for failed scale attempts:
The resulting Science of Scaling approach has been the bedrock of Stage 2 Capital's method in guiding entrepreneurs and their new ventures through the scaling process. The Science of Scaling defines each stage of scale, establishes a quantifiable measures for each stage, structures the sequence and signals of when to move from one stage to the next, and explores the optimal go-to-market design of each stage.