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Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr

By | on 02, Jun 2020 |   Go-To-Market Playbook Webinar

“Bad news. The deal is slipping to next quarter.” 

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I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers

By | on 26, May 2020 |   Go-To-Market Management Webinar

Our campaign budget has been cut. Our staff has been reduced. We are in line with the post-COVID company plan. Now what? As marketers, how can we optimize our time to help our company accelerate throu[...]

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How to improve revenue in the current environment (hint: it’s not more pipeline)

By | on 20, May 2020 |   Go-To-Market Playbook

Now that we are two months in, we looked at a few dozen companies with minimal impact to their revenue (consistent revenue) and a few dozen with more pronounced impact (underperforming revenue) to und[...]

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Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model

By | on 06, May 2020 |   Go-To-Market Playbook

Across the globe, almost every startup has had to throw out their original forecast and start from scratch. Projecting the year-end ARR or next set of hires no longer follows the simple equation of ta[...]

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“COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft

By | on 30, Apr 2020 |   Go-To-Market Management Webinar

Which demand generation tactics are most effective post market downturn? 

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The 3 Step Playbook to Hiring Your First Sales Leader

By | on 21, Apr 2020 |   Go-To-Market Leadership Playbook

Hiring the first sales leader is a make-or-break decision for a startup and the founding team. Get the hire right and you will likely accelerate your revenue growth for the next few years.  Get it wro[...]

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Navigating GTM in Today's Market with Josh Allen (CRO, Drift) and Kim Walsh (Global VP, HubSpot)

By | on 15, Apr 2020 |   Go-To-Market Webinar

Join us for an all-star webinar on GTM strategies and tactics to navigate today's market and work-from-home. Stage 2 Capital Participants Host: Jay Po, Co-Founder and Managing Partner at Stage 2 Capit[...]

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5 Steps to Pivoting Sales for Success in a Down Economy

By | on 15, Apr 2020 |   Go-To-Market Playbook

  Step 1: Re-invent ICP and CVP Imagine it is April 2021.  As you look back on today, what will be your biggest business regret?

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