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What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom

By | on 11, Aug 2020 |   Go-To-Market Webinar Video

What to do when demand increases 30X overnight?  

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Using Surveys to Re-Learn Buyer Sentiment and Assess Employees Comfort with Returning to the Office. 5 Minute Interview with Leela Srinivasan, CMO @SurveyMonkey

By | on 11, Jun 2020 |   Go-To-Market Playbook Webinar Leadership/Management Video

Whether understanding employee sentiment or re-learning buyer preferences, surveys have played a key role in many marketing, HR, and general leadership tactics this quarter.  To explore some of the be[...]

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Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr

By | on 02, Jun 2020 |   Go-To-Market Webinar Leadership/Management Video

“Bad news. The deal is slipping to next quarter.” 

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I Cut My Marketing Budget. Now what? 5 Minutes with Former Rapid7 CMO, Carol Meyers

By | on 26, May 2020 |   Go-To-Market Webinar Video

Our campaign budget has been cut. Our staff has been reduced. We are in line with the post-COVID company plan. Now what? As marketers, how can we optimize our time to help our company accelerate throu[...]

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[ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox

By | on 08, May 2020 |   Go-To-Market Webinar Video

For most businesses, economic performance and the volume of customer cancellation calls are inversely correlated. Not surprisingly, many have experienced an accelerated volume of these types of calls [...]

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“COVID19” in sales emails decreases reply rates by 40%. See what else we learned with Sydney Sloan, CMO @SalesLoft

By | on 30, Apr 2020 |   Go-To-Market Webinar Video

Which demand generation tactics are most effective post market downturn? 

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Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla

By | on 23, Apr 2020 |   Webinar Leadership/Management Video

During an economic downturn, one of our toughest responsibilities as senior management is “managing up”.  What was once a supportive, relatively passive relationship with our investors has suddenly ev[...]

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Navigating GTM in Today's Market with Josh Allen (CRO, Drift) and Kim Walsh (Global VP, HubSpot)

By | on 15, Apr 2020 |   Go-To-Market Webinar Video

Join us for an all-star webinar on GTM strategies and tactics to navigate today's market and work-from-home. Stage 2 Capital Participants Host: Jay Po, Co-Founder and Managing Partner at Stage 2 Capit[...]

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